Webinar: Fortifying Your Shopper Understanding to Successfully Launch Functional Foods in Canada admin
Fortifying Your Shopper Understanding to Successfully Launch Functional Foods in Canada
View the archived presentation of our most recent webinar.
The popularity of functional foods continues to grow as more Canadians are looking for foods and beverages with wide-ranging health benefits – both short and long-term. Not surprisingly, hundreds of new functional food products and brands are launched in Canada every year.
With consumers’ increased focus on health, well-being, and cooking/eating at home during COVID-19, the climate is opportune for brands to launch in this category. From a marketing perspective, it’s essential to understand the segment of shoppers most interested in functional foods.