Jeff Weiss

Our Team

Jeff Weiss

The Crusader

As The Crusader, Jeff motivates and inspires others to rally around a vision or belief.

With more than 25 years of marketing experience on both the client and agency sides of the business, Jeff has a solid understanding of what it takes to successfully bring new products, services and experiences to consumers. His stints at Pepsi, Gillette, Dannon and Sprint Canada helped to hone his marketing and business skills, while working with clients including Kraft, KitchenAid, Unilever and the Dairy Farmers of Canada ensures that the agency develops and executes flawless brand-launch programs that resonate with the right audiences.

In addition to running Harbinger, Jeff is also an active Board Member for the Toronto Santa Claus Parade and a member of the Editorial Board for the Ivey Alumni Association. In his spare time, Jeff can often be seen on the tennis court with his family.

About our Monikers:

Every team member completes an invigorating exercise that pinpoints the one characteristic deep inside that powers their ability to do some things better than others. Each individual receives a personalized moniker that clearly communicates their unique talent.

Our Leadership Team: