With more than 14 years of experience in marketing and public relations, Erin combines pragmatic problem-solving with poise, enthusiasm and passion for each and every business she works on. Erin has worked with several major brands to launch and build their Canadian presence and relevance.
Her experience spans the introduction of Ben & Jerry’s ice cream brand into Canada, including the first ever Canadian flavour with the Barenaked Ladies; North America’s first Magnum Pop-Up Store; Coca-Cola’s Live Positively initiative; Evenflo, the inception of the Dove Self-Esteem Project and Dove’s Campaign for Real Beauty; and Microsoft.
A proud mother of three, Erin spends most of her time hanging out with her kids, traveling to new places, skiing, playing tennis and listening to music, which keeps her active. If you happen to find her hidden behind a laptop, she is often satisfying her passion for online shopping.