Deborah Adams

Our Team

Deborah Adams

The Pragmatist
[A.K.A SVP, Managing Director]

As The Pragmatist, Deborah delivers the goods with inspired yet practical problem solving.


Her more than 20 years of experience at Harbinger creating strategy, providing counsel and developing launch and brand-building programs, has provided her with a rich understanding of how to effectively infiltrate ever-changing consumer markets.

Working for brands like Ben & Jerry’s, Sunlight, Vaseline and Nutella have inspired her to develop programs that not only resonate with the right audiences today but also build brand ambassadors for tomorrow. Her passion lies in helping brands differentiate themselves both at launch and also over the long term by creating a brand purpose and meaning far beyond the functional aspects of their products.

Cooking with her husband and painting fuels her creative side outside of the office. She loves to travel and spend time with her girls.

About our Monikers:

Every team member completes an invigorating exercise that pinpoints the one characteristic deep inside that powers their ability to do some things better than others. Each individual receives a personalized moniker that clearly communicates their unique talent.

Our Leadership Team: