As women’s wellness evolves from product-focused to purpose-driven, emerging trends are giving brands new opportunities to build relevance, shape meaningful conversations and connect with consumers across every stage of life. […]
Read More… from The Future of Women’s Wellness: 3 Shifts to Watch in 2027
Last summer, I worked “my first real job” at Harbinger as a Public Relations Intern, and now I’m excited to share the top 5 things I learned during this time. […]
Read More… from The Top 5 Things I Learned During My Internship at Harbinger!
With social media constantly changing and being updated to enhance the user’s experience, these platforms are always under the microscope with rolling updates that face the love/hate critique of users and creators. […]
Read More… from The State of Social Media: Where to Turn to if TikTok is Banned
With social media constantly changing and being updated to enhance the user’s experience, these platforms are always under the microscope with rolling updates that face the love/hate critique of users and creators. […]
Read More… from TikTok – Is time running out for the trendsetting social platform?
From de-influencing to paid subscription plans, we’ve rounded up the top 5 trends we’re seeing in influencer marketing right now. […]
Consumer behaviour, the path to purchase, media channels and more are always evolving, but the speed and gravity of change in recent months have felt like drinking out of a fire hose: not a drip, but an explosion. Compounded with supply chain or inventory issues, and businesses are facing a lot of unpredictability in 2022. We’ve gathered our top three tips for successfully marketing even when so many variables are outside your control. […]
Read More… from Business interrupted: Top three tips for marketing during times of unpredictability
Celebrating brands that celebrate Canadians and localize for their needs. […]
Read More… from Celebrating Canada’s birthday with a virtual cheer!
In the wake of Covid-19 what once was launch strategy ‘best practice’ no longer applies, not today and likely not ever again. […]
Read More… from Re-launching launch strategy: a new playbook for a new ‘normal’
The changes you’ll need to make to your packaging and how we can help. […]
Read More… from Accelerate Your Brand or Product Launch in Canada
The first week back to school may in-fact be the true ‘resolution’ season in our household. The annual ritual begins with a mass closet (and kitchen) clean out and obsessive organization of every drawer, dresser and decorative basket dumping ground. […]
Read More… from Back to School: the other resolution season.
