Last summer, I worked “my first real job” at Harbinger as a Public Relations Intern, and now I’m excited to share the top 5 things I learned during this time. […]
Read More… from The Top 5 Things I Learned During My Internship at Harbinger!
Health Canada is proposing a mandatory symbol on the front of consumer packaged goods (CPG) for foods high in saturated fat, sugars, and/or sodium. […]
Read More… from Potential new rules for front-of-pack labeling in Canada
Consumer behaviour, the path to purchase, media channels and more are always evolving, but the speed and gravity of change in recent months have felt like drinking out of a fire hose: not a drip, but an explosion. Compounded with supply chain or inventory issues, and businesses are facing a lot of unpredictability in 2022. We’ve gathered our top three tips for successfully marketing even when so many variables are outside your control. […]
Read More… from Business interrupted: Top three tips for marketing during times of unpredictability
Consumers across generations increasingly prefer brands with a strong purpose-driven or values-based message, but does preference drive purchase? […]
Read More… from Balancing Purposeful Purchasing Across the Generations
Consumers want to embrace positivity, and they are increasingly influenced by brands’ commitments to sustainability, DEI, transparency, and more. […]
“Back to school” is looking less and less like the usual September and it will be more of a “back to routine” season. For brands that have a typical role in this time of year, there is an imperative to be 100 percent focused on understanding, support, empathy and being truly consumer focused first. […]
So how do you know if your brand is “on trend” or how can you get it to be trendier? […]
Read More… from 3 Cues that Your Brand is ‘On-trend’: Lessons from the Fancy Food Show
