Let’s Explore Ideas

Welcome to our blog, where strategy meets creativity.

We share insights on influencer, PR, marketing and digital trends to help build brand presence for everyday products in Canada.

Media Relations

Why your brand needs an earned media plan  

Whenever you see a brand name in a news article or feature piece, do you ever wonder how that brand got mentioned? Chances are it's the result of an effective earned media plan.
Brand Strategy

Target: a cautionary tale for brands entering Canada  

We were expecting a very American experience and got something too Canadian-like.
Marketing

Apology not accepted!  

When you must say ‘sorry’ be fair to yourself and to your actual customers.