Blog
Back to the future and back to in person
For the past two years plus, Canadians’ day-to-day lives have been primarily shaped by the pandemic. Now it’s time to wonder, when it comes to retail habits, work routines, entertaining trends, and so much more, can we expect a return to our old ways? What will the balance be between online and in person?
Balancing Purposeful Purchasing Across the Generations
Consumers across generations increasingly prefer brands with a strong purpose-driven or values-based message, but does preference drive purchase?
The reimagined Canadian consumer: what are we looking for in 2022, and can brands deliver?
Consumers want to embrace positivity, and they are increasingly influenced by brands’ commitments to sustainability, DEI, transparency, and more.
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Many of our clients come to us for an immediate need, but most keep holding-on for years and beyond!
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Deb Adams
President
1.877.960.5100