Blog

Re-launching launch strategy: a new playbook for a new ‘normal’

In the wake of Covid-19 what once was launch strategy ‘best practice’ no longer applies, not today and likely not ever again.

Accelerate Your Brand or Product Launch in Canada

The changes you’ll need to make to your packaging and how we can help.

It’s Time to One-up the Event Game

An event is a substantial investment in time and money, but done right can provide an invaluable brand experience and justified return on investment. The key is keeping focus on impact and efficacy of every touch point.

By: Rebecca Raveendran

3 Cues that Your Brand is ‘On-trend’: Lessons from the Fancy Food Show

So how do you know if your brand is “on trend” or how can you get it to be trendier?

FOOD for THOUGHT: U.S. Agriculture Products Find a Place at the Table

Bottom line, we can’t live without food. We also can’t live without the abundance of food grown elsewhere. We, at Harbinger, live to promote food. It’s in our DNA (DELICIOUS can be NUTRITIOUS APPROACH).

By: Pereina Choudhury

Launching with Impact in Canada: What’s Trending into the New Year

Here are a few trends we’re seeing when it comes to launching brands and products in Canada.

Social Media Week TO: The talks and trends that stuck with us.

Social Media Week 2019 included a range of platforms, innovative brands and interesting talks. There were trending topics that resurfaced throughout the multi-day event, but these are the 5 that have lingered longer in our brains and continue to be discussed around our water cooler.