Blog
It’s Time to One-up the Event Game
An event is a substantial investment in time and money, but done right can provide an invaluable brand experience and justified return on investment. The key is keeping focus on impact and efficacy of every touch point.
By: Rebecca Raveendran
3 Cues that Your Brand is ‘On-trend’: Lessons from the Fancy Food Show
So how do you know if your brand is “on trend” or how can you get it to be trendier?
FOOD for THOUGHT: U.S. Agriculture Products Find a Place at the Table
Bottom line, we can’t live without food. We also can’t live without the abundance of food grown elsewhere. We, at Harbinger, live to promote food. It’s in our DNA (DELICIOUS can be NUTRITIOUS APPROACH).
By: Pereina Choudhury
Launching with Impact in Canada: What’s Trending into the New Year
Here are a few trends we’re seeing when it comes to launching brands and products in Canada.
Social Media Week TO: The talks and trends that stuck with us.
Social Media Week 2019 included a range of platforms, innovative brands and interesting talks. There were trending topics that resurfaced throughout the multi-day event, but these are the 5 that have lingered longer in our brains and continue to be discussed around our water cooler.
Marketing on a small budget? How to achieve results that matter…
Many of our clients over the past 30 years have come to us looking for results that drive impact and sales, but don’t always have the budget or resources to justify a solo campaign.
Changing the rules to optimize team performance
Rethinking how we foster individual talent to drive collective success
Giving thanks for our neighbours to the south
As Thanksgiving approaches, I can’t help but think that Canadians are lucky to have such a great relationship with our American neighbours.
Influencer vetting: attain the optimal audience for your product
It is rare to receive a client brief these days that doesn’t at least inquire about the potential of influencer marketing as part of a campaign or full-year strategy.
Back to School: the other resolution season.
The first week back to school may in-fact be the true ‘resolution’ season in our household. The annual ritual begins with a mass closet (and kitchen) clean out and obsessive organization of every drawer, dresser and decorative basket dumping ground.
Let’s Chat
Many of our clients come to us for an immediate need, but most keep holding-on for years and beyond!
Let’s connect and see how we can help you too!
Deb Adams
President
1.877.960.5100