Let’s Explore Ideas

Consumers across generations increasingly prefer brands with a strong purpose-driven or values-based message, but does preference drive purchase?

Consumers want to embrace positivity, and they are increasingly influenced by brands’ commitments to sustainability, DEI, transparency, and more.

January 2022, didn’t feel that different from 2021. Instead of jumping into something shiny and new, it feels like we’re treading water in a sea of sameness. So we’re ready to flip the script.

As we continue to navigate the second year of the pandemic, most Canadians continue to prioritize their health and wellness needs.

It is no secret traditional media’s dominance has been eroded by the emergence of social media.

We spent 3 days investigating the new invite-only audio-chat platform and here is what we discovered.

#SMWTO a reflection of a year that was and where we’ll go from here.

This year, we take a look at Thanksgivings past and a little ad nostalgia. After all, how different could things really be?

“Back to school” is looking less and less like the usual September and it will be more of a “back to routine” season. For brands that have a typical role in this time of year, there is an imperative to be 100 percent focused on understanding, support, empathy and being truly consumer focused first.

The opportunity behind functional foods and beverages is a growing tide and capturing it and the consumers that come along for the ride, is equally exciting.

Celebrating brands that celebrate Canadians and localize for their needs.

Partnership and client service in an era of uncertainty