Blog
Three things brands should consider when working with content creators
Now more than ever, content creators are valuable partners to forge connectivity in a socially distant reality.
By: Mary Aloia
How to Launch a Food or Beverage Product into Canada. Highlights from our webinar….
No matter where a brand might be in the launch spectrum, understanding the differences between the U.S. and Canada when it comes to distribution, nutrition labelling and package design are essential.
Up your team’s Zoom game: How to optimize your video meetings for success!
How have your presentation skills translated to this new online-only world? Some basic tips that will make you the video host with the most.
How marketers can enable social connection in an era of physical distancing
There is opportunity and tremendous humanity that comes from abiding by physical distancing, while embracing social connection.
Re-launching launch strategy: a new playbook for a new ‘normal’
In the wake of Covid-19 what once was launch strategy ‘best practice’ no longer applies, not today and likely not ever again.
Accelerate Your Brand or Product Launch in Canada
The changes you’ll need to make to your packaging and how we can help.
It’s Time to One-up the Event Game
An event is a substantial investment in time and money, but done right can provide an invaluable brand experience and justified return on investment. The key is keeping focus on impact and efficacy of every touch point.
By: Rebecca Raveendran
3 Cues that Your Brand is ‘On-trend’: Lessons from the Fancy Food Show
So how do you know if your brand is “on trend” or how can you get it to be trendier?
FOOD for THOUGHT: U.S. Agriculture Products Find a Place at the Table
Bottom line, we can’t live without food. We also can’t live without the abundance of food grown elsewhere. We, at Harbinger, live to promote food. It’s in our DNA (DELICIOUS can be NUTRITIOUS APPROACH).
By: Pereina Choudhury
Launching with Impact in Canada: What’s Trending into the New Year
Here are a few trends we’re seeing when it comes to launching brands and products in Canada.
Let’s Chat
Many of our clients come to us for an immediate need, but most keep holding-on for years and beyond!
Let’s connect and see how we can help you too!
Deb Adams
President
1.877.960.5100