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What We Learned at Coco Con

We attended Coco Con: Media, a panel discussion featuring industry leaders that focused on the ever-evolving media landscape (and the work we do) as it relates to the digital age.

Making a client’s launch “purposeful”

With literally thousands of brands launching every day, it’s challenging for brands to have a unique point of difference. A brand with a purpose delivers genuine value to consumers by standing for something consumers care about.

Trendspotting at Natural Products Expo West — it’s not your mother’s pantry anymore!

Perhaps you had the chance to attend one of the largest trade shows in North America – with more than 85,000 attendees and 3,000 exhibitors. However, if you missed Natural Products Expo West, here’s a look at the next wave of product innovations that will soon appear at a grocery store near you.

The ever-changing media environment, as told by Harbinger panelists

It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying!

More than a pretty face – Personal Care launches that succeed

Every product in this cluttered category is launched by marketers with a promise for a “better version of ourselves” for the consumer. With so many selling points and daily innovation, messages become jumbled and turn into noise as it reaches your prospective audience – making it a challenge to break through.