Blog
The ever-changing media environment, as told by Harbinger panelists
It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying!
More than a pretty face – Personal Care launches that succeed
Every product in this cluttered category is launched by marketers with a promise for a “better version of ourselves” for the consumer. With so many selling points and daily innovation, messages become jumbled and turn into noise as it reaches your prospective audience – making it a challenge to break through.
How to build buzz for your new food product in Canada?
We often get calls from marketing managers and entrepreneurs who are looking for help with the launch of their amazing “new” product. Here are some answers to the most common questions we receive.
RU Crisis Ready?
Five questions brands should ask themselves before launching.
Why your brand needs an earned media plan
Whenever you see a brand name in a news article or feature piece, do you ever wonder how that brand got mentioned? Chances are it's the result of an effective earned media plan.
Target: a cautionary tale for brands entering Canada
We were expecting a very American experience and got something too Canadian-like.
Apology not accepted!
When you must say ‘sorry’ be fair to yourself and to your actual customers.
Let’s Chat
Many of our clients come to us for an immediate need, but most keep holding-on for years and beyond!
Let’s connect and see how we can help you too!
Deb Adams
SVP, Managing Director
1.877.960.5100