Consumer behaviour, the path to purchase, media channels and more are always evolving, but the speed and gravity of change in recent months have felt like drinking out of a fire hose: not a drip, but an explosion. Compounded with supply chain or inventory issues, and businesses are facing a lot of unpredictability in 2022. We’ve gathered our top three tips for successfully marketing even when so many variables are outside your control.
For the past two years plus, Canadians’ day-to-day lives have been primarily shaped by the pandemic. Now it’s time to wonder, when it comes to retail habits, work routines, entertaining trends, and so much more, can we expect a return to our old ways? What will the balance be between online and in person?