An event is a substantial investment in time and money, but done right can provide an invaluable brand experience and justified return on investment. The key is keeping focus on impact and efficacy of every touch point.
Bottom line, we can’t live without food. We also can’t live without the abundance of food grown elsewhere. We, at Harbinger, live to promote food. It’s in our DNA (DELICIOUS can be NUTRITIOUS APPROACH).
Social Media Week 2019 included a range of platforms, innovative brands and interesting talks. There were trending topics that resurfaced throughout the multi-day event, but these are the 5 that have lingered longer in our brains and continue to be discussed around our water cooler.