Media Relations

Influencer Marketing 101: Selecting influencers for your next campaign

It takes solid rationale and strategy to select influencers who will achieve measurable ROI for your next campaign. Check out Harbinger’s top considerations when selecting social media influencers.

With so many influencer options, how do you decide who to collaborate with on your next campaign? Here are five of Harbinger’s top considerations for selecting social media influencers.

  • Objectives
    Do you want to build overall awareness, drive website traffic or sales of a specific product, or maybe gain more followers on social media? Once you’ve identified your objective(s), you can look at which social platforms and influencers can deliver with high-quality content.
  • Influencer tier (nano, micro, mid-tier, macro, celebrity)
    While it can be tempting to opt only for influencers with the highest reach, you want to select influencers based on campaign objectives and budget to ensure max ROI.
  • Influencer & audience location
    While an influencer may live in the U.S. or Canada, be sure to delve deeper into audience demographics to ensure you are reaching your target location(s) and consumers.
  • Engagement
    Does the influencer’s audience engage with their content? To maximize ROI, be sure to select those with active audiences that show an interest in what your influencer has to say.
  • Authenticity
    Is your influencer a natural fit to use or advocate for your brand? You will want to collaborate with influencers who share authentic content that is relatable and relevant to the product experience.

Get these updates delivered right to your inbox

Subscribe now to our email list to receive future news, updates and offers from Harbinger.

You can remove your consent at any time by selecting the unsubscribe link in any email update sent from Harbinger.

Harbinger is a Toronto-based North American marketing agency with expertise in product launches. We help brands get noticed and purchased.

PREVIOUS WEBINAR:

Fortifying Your Shopper Understanding to Successfully Launch Functional Foods in Canada

View an archive of our latest webinar.

Watch Now

Recent Posts

Let’s Chat

Many of our clients come to us for an immediate need, but most keep holding-on for years and beyond!
Let’s connect and see how we can help you too!

Deb Adams
President
1.877.960.5100

  • This field is for validation purposes and should be left unchanged.

2022-06-27T23:34:23+00:00