Whenever you see a brand name in a news article or feature piece, do you ever wonder how that brand got mentioned? Chances are it's the result of an effective earned media plan.
It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying!
We attended Coco Con: Media, a panel discussion featuring industry leaders that focused on the ever-evolving media landscape (and the work we do) as it relates to the digital age.
Bottom line, we can’t live without food. We also can’t live without the abundance of food grown elsewhere. We, at Harbinger, live to promote food. It’s in our DNA (DELICIOUS can be NUTRITIOUS APPROACH).
By: Pereina Choudhury
An event is a substantial investment in time and money, but done right can provide an invaluable brand experience and justified return on investment. The key is keeping focus on impact and efficacy of every touch point.
By: Rebecca Raveendran