Last summer, I worked “my first real job” at Harbinger as a Public Relations Intern, and now I’m excited to share the top 5 things I learned during this time. […]
Read More… from The Top 5 Things I Learned During My Internship at Harbinger!
From de-influencing to paid subscription plans, we’ve rounded up the top 5 trends we’re seeing in influencer marketing right now. […]
It takes solid rationale and strategy to select influencers who will achieve measurable ROI for your next campaign. Check out Harbinger’s top considerations when selecting social media influencers. […]
Read More… from Influencer Marketing 101: Selecting influencers for your next campaign
It is no secret traditional media’s dominance has been eroded by the emergence of social media. […]
An event is a substantial investment in time and money, but done right can provide an invaluable brand experience and justified return on investment. The key is keeping focus on impact and efficacy of every touch point.
By: Rebecca Raveendran […]
Bottom line, we can’t live without food. We also can’t live without the abundance of food grown elsewhere. We, at Harbinger, live to promote food. It’s in our DNA (DELICIOUS can be NUTRITIOUS APPROACH). […]
Read More… from FOOD for THOUGHT: U.S. Agriculture Products Find a Place at the Table
We attended Coco Con: Media, a panel discussion featuring industry leaders that focused on the ever-evolving media landscape (and the work we do) as it relates to the digital age. […]
It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying! […]
Read More… from The ever-changing media environment, as told by Harbinger panelists
Whenever you see a brand name in a news article or feature piece, do you ever wonder how that brand got mentioned? Chances are it’s the result of an effective earned media plan. […]
