Why your brand needs an earned media plan
Whenever you see a brand name in a news article or feature piece, do you ever wonder how that brand got mentioned? Chances are it's the result of an effective earned media plan.
The ever-changing media environment, as told by Harbinger panelists
It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying!