It is no secret traditional media’s dominance has been eroded by the emergence of social media. […]
Media Partnerships


It is no secret traditional media’s dominance has been eroded by the emergence of social media. […]

This year, we take a look at Thanksgivings past and a little ad nostalgia. After all, how different could things really be? […]
Read More… from Thanksgiving throwback: how different are things really?

“Back to school” is looking less and less like the usual September and it will be more of a “back to routine” season. For brands that have a typical role in this time of year, there is an imperative to be 100 percent focused on understanding, support, empathy and being truly consumer focused first. […]

The opportunity behind functional foods and beverages is a growing tide and capturing it and the consumers that come along for the ride, is equally exciting. […]
Read More… from Finding Opportunity in Functional Foods and Beverages

Celebrating brands that celebrate Canadians and localize for their needs. […]
Read More… from Celebrating Canada’s birthday with a virtual cheer!

Partnership and client service in an era of uncertainty […]
Read More… from Why being a trusted advisor is now more important than ever

Now more than ever, content creators are valuable partners to forge connectivity in a socially distant reality.
By: Mary Aloia […]
Read More… from Three things brands should consider when working with content creators

There is opportunity and tremendous humanity that comes from abiding by physical distancing, while embracing social connection. […]
Read More… from How marketers can enable social connection in an era of physical distancing

The changes you’ll need to make to your packaging and how we can help. […]
Read More… from Accelerate Your Brand or Product Launch in Canada

Social Media Week 2019 included a range of platforms, innovative brands and interesting talks. There were trending topics that resurfaced throughout the multi-day event, but these are the 5 that have lingered longer in our brains and continue to be discussed around our water cooler. […]
Read More… from Social Media Week TO: The talks and trends that stuck with us.