As women’s wellness evolves from product-focused to purpose-driven, emerging trends are giving brands new opportunities to build relevance, shape meaningful conversations and connect with consumers across every stage of life. […]
Read More… from The Future of Women’s Wellness: 3 Shifts to Watch in 2027
It can feel like our social feeds are flooded every weekend with influencers and consumers posting about brand events and pop-ups. […]
Read More… from What makes an activation worth lining up for?
With social media constantly changing and being updated to enhance the user’s experience, these platforms are always under the microscope with rolling updates that face the love/hate critique of users and creators. […]
Read More… from The State of Social Media: Where to Turn to if TikTok is Banned
With social media constantly changing and being updated to enhance the user’s experience, these platforms are always under the microscope with rolling updates that face the love/hate critique of users and creators. […]
Read More… from TikTok – Is time running out for the trendsetting social platform?
Consumer behaviour, the path to purchase, media channels and more are always evolving, but the speed and gravity of change in recent months have felt like drinking out of a fire hose: not a drip, but an explosion. Compounded with supply chain or inventory issues, and businesses are facing a lot of unpredictability in 2022. We’ve gathered our top three tips for successfully marketing even when so many variables are outside your control. […]
Read More… from Business interrupted: Top three tips for marketing during times of unpredictability
For the past two years plus, Canadians’ day-to-day lives have been primarily shaped by the pandemic. Now it’s time to wonder, when it comes to retail habits, work routines, entertaining trends, and so much more, can we expect a return to our old ways? What will the balance be between online and in person? […]
Consumers across generations increasingly prefer brands with a strong purpose-driven or values-based message, but does preference drive purchase? […]
Read More… from Balancing Purposeful Purchasing Across the Generations
Consumers want to embrace positivity, and they are increasingly influenced by brands’ commitments to sustainability, DEI, transparency, and more. […]
January 2022, didn’t feel that different from 2021. Instead of jumping into something shiny and new, it feels like we’re treading water in a sea of sameness. So we’re ready to flip the script. […]
Read More… from Groundhog Day All Over Again? How we’re Building from Lessons Learned.
As we continue to navigate the second year of the pandemic, most Canadians continue to prioritize their health and wellness needs. […]
Read More… from Health and wellness products are top of mind with Canadian consumers
