Apology not accepted!
When you must say ‘sorry’ be fair to yourself and to your actual customers.
RU Crisis Ready?
Five questions brands should ask themselves before launching.
How to build buzz for your new food product in Canada?
We often get calls from marketing managers and entrepreneurs who are looking for help with the launch of their amazing “new” product. Here are some answers to the most common questions we receive.
More than a pretty face – Personal Care launches that succeed
Every product in this cluttered category is launched by marketers with a promise for a “better version of ourselves” for the consumer. With so many selling points and daily innovation, messages become jumbled and turn into noise as it reaches your prospective audience – making it a challenge to break through.
Trendspotting at Natural Products Expo West — it’s not your mother’s pantry anymore!
Perhaps you had the chance to attend one of the largest trade shows in North America – with more than 85,000 attendees and 3,000 exhibitors. However, if you missed Natural Products Expo West, here’s a look at the next wave of product innovations that will soon appear at a grocery store near you.
Making a client’s launch “purposeful”
With literally thousands of brands launching every day, it’s challenging for brands to have a unique point of difference. A brand with a purpose delivers genuine value to consumers by standing for something consumers care about.
Top 4 Innovations for Baby & Toddler Products in 2019
From major brands and unique artisans, to education and food, the Baby & Toddler Show brought many insight driven product innovations rolling out in market this year – that truly demonstrated how the needs of kids and parents are ever-evolving.
Back to School: the other resolution season.
The first week back to school may in-fact be the true ‘resolution’ season in our household. The annual ritual begins with a mass closet (and kitchen) clean out and obsessive organization of every drawer, dresser and decorative basket dumping ground.
Influencer vetting: attain the optimal audience for your product
It is rare to receive a client brief these days that doesn’t at least inquire about the potential of influencer marketing as part of a campaign or full-year strategy.
Giving thanks for our neighbours to the south
As Thanksgiving approaches, I can’t help but think that Canadians are lucky to have such a great relationship with our American neighbours.