Have you ever thought, “Why am I surrounded by idiots?” It’s okay, we have too (kind of). That’s the title of our latest Book Club read by Thomas Erikson, a practical guide to understanding different communication and personality styles in life and work. – Quinn Densmore […]
Health Canada is proposing a mandatory symbol on the front of consumer packaged goods (CPG) for foods high in saturated fat, sugars, and/or sodium. […]
Read More… from Potential new rules for front-of-pack labeling in Canada
Consumers across generations increasingly prefer brands with a strong purpose-driven or values-based message, but does preference drive purchase? […]
Read More… from Balancing Purposeful Purchasing Across the Generations
Consumers want to embrace positivity, and they are increasingly influenced by brands’ commitments to sustainability, DEI, transparency, and more. […]
January 2022, didn’t feel that different from 2021. Instead of jumping into something shiny and new, it feels like we’re treading water in a sea of sameness. So we’re ready to flip the script. […]
Read More… from Groundhog Day All Over Again? How we’re Building from Lessons Learned.
As we continue to navigate the second year of the pandemic, most Canadians continue to prioritize their health and wellness needs. […]
Read More… from Health and wellness products are top of mind with Canadian consumers
We spent 3 days investigating the new invite-only audio-chat platform and here is what we discovered. […]
Read More… from We Spent 72 Hours on Clubhouse and Here is What We Learned
This year, we take a look at Thanksgivings past and a little ad nostalgia. After all, how different could things really be? […]
Read More… from Thanksgiving throwback: how different are things really?
“Back to school” is looking less and less like the usual September and it will be more of a “back to routine” season. For brands that have a typical role in this time of year, there is an imperative to be 100 percent focused on understanding, support, empathy and being truly consumer focused first. […]
No matter where a brand might be in the launch spectrum, understanding the differences between the U.S. and Canada when it comes to distribution, nutrition labelling and package design are essential. […]
Read More… from How to Launch a Food or Beverage Product into Canada. Highlights from our webinar….
