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More than a pretty face – Personal Care launches that succeed
Every product in this cluttered category is launched by marketers with a promise for a “better version of ourselves” for the consumer. With so many selling points and daily innovation, messages become jumbled and turn into noise as it reaches your prospective audience – making it a challenge to break through.
How to build buzz for your new food product in Canada?
We often get calls from marketing managers and entrepreneurs who are looking for help with the launch of their amazing “new” product. Here are some answers to the most common questions we receive.
RU Crisis Ready?
Five questions brands should ask themselves before launching.
Why your brand launch needs an earned media plan
Whenever you see a brand name in a news article, do you ever wonder how that brand got mentioned? Chances are an earned media specialist has contacted the journalist and recommended a newsworthy way to include the brand in the journalist’s story.
Target: a cautionary tale for brands entering Canada
We were expecting a very American experience and got something too Canadian-like.
Apology not accepted!
When you must say ‘sorry’ be fair to yourself and to your actual customers.
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Have questions about how we can help maximize the launch of your brand or product? Tell us a bit about yourself and we will get in touch: