Blog
What We Learned at Coco Con
We attended Coco Con: Media, a panel discussion featuring industry leaders that focused on the ever-evolving media landscape (and the work we do) as it relates to the digital age.
Making a client’s launch “purposeful”
With literally thousands of brands launching every day, it’s challenging for brands to have a unique point of difference. A brand with a purpose delivers genuine value to consumers by standing for something consumers care about.
Trendspotting at Natural Products Expo West — it’s not your mother’s pantry anymore!
Perhaps you had the chance to attend one of the largest trade shows in North America – with more than 85,000 attendees and 3,000 exhibitors. However, if you missed Natural Products Expo West, here’s a look at the next wave of product innovations that will soon appear at a grocery store near you.
The ever-changing media environment, as told by Harbinger panelists
It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying!
More than a pretty face – Personal Care launches that succeed
Every product in this cluttered category is launched by marketers with a promise for a “better version of ourselves” for the consumer. With so many selling points and daily innovation, messages become jumbled and turn into noise as it reaches your prospective audience – making it a challenge to break through.
How to build buzz for your new food product in Canada?
We often get calls from marketing managers and entrepreneurs who are looking for help with the launch of their amazing “new” product. Here are some answers to the most common questions we receive.
RU Crisis Ready?
Five questions brands should ask themselves before launching.
Why your brand needs an earned media plan
Whenever you see a brand name in a news article or feature piece, do you ever wonder how that brand got mentioned? Chances are it's the result of an effective earned media plan.
Target: a cautionary tale for brands entering Canada
We were expecting a very American experience and got something too Canadian-like.
Apology not accepted!
When you must say ‘sorry’ be fair to yourself and to your actual customers.
Get a Free Consultation
Have questions about how we can help maximize the launch of your brand or product? Tell us a bit about yourself and we will get in touch: