Blog 2019-09-11T19:04:04+00:00

Blog

Back to School: the other resolution season.

The first week back to school may in-fact be the true ‘resolution’ season in our household. The annual ritual begins with a mass closet (and kitchen) clean out and obsessive organization of every drawer, dresser and decorative basket dumping ground.

Top 4 Innovations for Baby & Toddler Products in 2019

From major brands and unique artisans, to education and food, the Baby & Toddler Show brought many insight driven product innovations rolling out in market this year – that truly demonstrated how the needs of kids and parents are ever-evolving.

What We Learned at Coco Con

We attended Coco Con: Media, a panel discussion featuring industry leaders that focused on the ever-evolving media landscape (and the work we do) as it relates to the digital age.

Making a client’s launch “purposeful”

With literally thousands of brands launching every day, it’s challenging for brands to have a unique point of difference. A brand with a purpose delivers genuine value to consumers by standing for something consumers care about.

The ever-changing media environment, as told by Harbinger panelists

It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying!

More than a pretty face – Personal Care launches that succeed

Every product in this cluttered category is launched by marketers with a promise for a “better version of ourselves” for the consumer. With so many selling points and daily innovation, messages become jumbled and turn into noise as it reaches your prospective audience – making it a challenge to break through.

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Let’s Chat

Many of our clients come to us for an immediate need, but most keep holding-on for years and beyond!
Let’s connect and see how we can help you too!

Deb Adams
SVP, Managing Director
1.877.960.5100

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