Blog

Top takeaways from Social Media Week 2020

#SMWTO a reflection of a year that was and where we’ll go from here.

Thanksgiving throwback: how different are things really?

This year, we take a look at Thanksgivings past and a little ad nostalgia. After all, how different could things really be?

A September Like No Other

“Back to school” is looking less and less like the usual September and it will be more of a “back to routine” season. For brands that have a typical role in this time of year, there is an imperative to be 100 percent focused on understanding, support, empathy and being truly consumer focused first.

Finding Opportunity in Functional Foods and Beverages

The opportunity behind function foods and beverages is a growing tide and capturing it and the consumers that come along for the ride, is equally exciting.

Celebrating Canada’s birthday with a virtual cheer!

Celebrating brands that celebrate Canadians and localize for their needs.

Why being a trusted advisor is now more important than ever

Partnership and client service in an era of uncertainty

Three things brands should consider when working with content creators

Now more than ever, content creators are valuable partners to forge connectivity in a socially distant reality.

By: Mary Aloia

How to Launch a Food or Beverage Product into Canada. Highlights from our webinar….

No matter where a brand might be in the launch spectrum, understanding the differences between the U.S. and Canada when it comes to distribution, nutrition labelling and package design are essential.