The first week back to school may in-fact be the true ‘resolution’ season in our household. The annual ritual begins with a mass closet (and kitchen) clean out and obsessive organization of every drawer, dresser and decorative basket dumping ground.
From major brands and unique artisans, to education and food, the Baby & Toddler Show brought many insight driven product innovations rolling out in market this year – that truly demonstrated how the needs of kids and parents are ever-evolving.
With literally thousands of brands launching every day, it’s challenging for brands to have a unique point of difference. A brand with a purpose delivers genuine value to consumers by standing for something consumers care about.
Perhaps you had the chance to attend one of the largest trade shows in North America – with more than 85,000 attendees and 3,000 exhibitors. However, if you missed Natural Products Expo West, here’s a look at the next wave of product innovations that will soon appear at a grocery store near you.
It’s clear that the traditional media landscape today is changing dramatically and at a rapid pace: consolidation of media outlets, termination of community and daily newspapers, staff shortages, high demand to break through the clutter and reach the masses through earned approaches – all with the speculation that Print. Is. Dying!
Every product in this cluttered category is launched by marketers with a promise for a “better version of ourselves” for the consumer. With so many selling points and daily innovation, messages become jumbled and turn into noise as it reaches your prospective audience – making it a challenge to break through.