WE KNOW CANADA
Top 7 Questions Our US Clients Ask About Canada.
While every ask, budget and relationship is unique, we have found that similar questions come up time after time, from our clients and prospective partners. We have consolidated a few of those questions here, but we know this is just the tip of the iceberg. So give us a call, we want to help answer your questions too!
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“Harbinger works with ConAgra on an on-going basis to drive awareness and education for many of our key brands.”
“Being a US based company, it is outstanding to have passionate experts in the Canadian market on our team.”
“Harbinger was an integral partner for my portfolio of Kaz brands such as Braun, Vicks and Honeywell.”
“As Evenflo’s marketing agency in Canada, Harbinger was truly an extension of our team.”
Dove – A Masterbrand with purpose and a platform to launch category leaders
To differentiate Dove, make it relevant in the cluttered beauty category and launch a host of products year over year, Harbinger, in partnership with a team of partners, worked to uncover and launch the brand’s purpose. For the past 15+ years, we have launched new initiatives and new products all under the key tenants of the brand to make girls and women feel good about themselves and keep consumers coming back to the brand again and again. Since the inception of the campaign and the brand’s entry into several personal care categories for women AND for men, we have seen a significant positive shift in brand perception and massive sales.
Sweet Success for MadJack
An apple lager was preparing to launch in a few months and asked Harbinger to quickly develop and deploy a launch strategy across Canada. Critical to the brand’s success was the ability to get ahead and stay ahead of the brand’s #1 competitor who were on the heels of our client’s launch. We aggressively monitored and assessed the competitive threat to maximize our efforts and impact both at launch and for the long-term.
Realigning a Brand with its Craft
For over 20 years, the lesley stowe brand has been bringing their consumers the most delicious, hand-crafted products guaranteed to elevate all their entertaining occasions. As more and more competitors came on the market, it was essential that Harbinger worked with the lesley stowe team to realign and reaffirm its key brand identifiers and brand story. We developed a comprehensive brand style guide that could be adopted by all marketing partners and refined the brand’s visual communications. This process culminated in the latest brand campaign, our craft, your art™, which Harbinger created and rolled out across a variety of in-store, online, social media and paid media applications.
A New Format for Dole
Harbinger launched a new format in Canada through an integrated marketing approach. Media partnerships, experiential, influencer and media relations generated results that surpassed the client’s targets on all levels.
Making the Switch with Seventh Generation
While already available in Canada, Seventh Generation was looking to formally launch the brand with relevant consumers to compel them to switch from conventional household cleaning and baby products. Harbinger led the launch of an immersive and highly interactive brand experience, taking Canadian media and key influencers through an in-home journey that spanned product stress tests and packaging transparency to advocacy and purpose. Our work succeeded at changing the conversation and driving conversion to purchase.
A Simple Strategy
A long-time favourite skin care brand of the UK, Harbinger drove awareness and trial for the brand’s debut into Canada. Key to a successful strategy, was understanding the balance between leveraging the brand heritage and love across the pond with beauty trends and needs of Canadian women today.
Driving Healthy Sales of California Prunes
Harbinger launched a Canadian public relations campaign on behalf of the California Prune Board to promote the versatility and health benefits of prunes. With no advertising support and by leveraging dietitians, targeted influencers and traditional media as credible third-party spokespeople, we increased the volume of California prunes being shipped into Canada by 5 per cent and increased sales by 8 per cent, in the launch year.
We provide strategic counsel and best-in-class execution to support your consumer-facing launch objectives. Some of our services include:
A Few of the Awards We’ve Won
Harbinger is an independently owned marketing communications firm with deep expertise in launching brands, products and purpose in Canada. We opened our doors as a public relations agency, over 30 years ago and have partnered with clients across multiple industries from beauty/personal care, food & beverage and parenting to commodities, financial and not‑for‑profit.
Our practice continues to evolve with a nimble team of leading content strategists, creatives and influencer (or media and influencer, or client service, or activation) specialists. We work with partners in Quebec and the United States, who mirror our capabilities, to deliver culturally and regionally best-in-class programs.
We Keep Great Company
Many of our clients come to us for an immediate need, but most keep holding-on for years and beyond!
Let’s connect and see how we can help you too!