Peter Boyce

The Elucidator [ a.k.a. Senior Counsellor ] As The Elucidator, Peter thrives on the challenge of taking raw client concepts and turning them into influential and emotive words and ideas. Sometimes written, sometimes verbal, the refined outcome of his work helps clients attract, educate, excite and motivate their consumers or influencers toward a desired outcome. During his more than 16-year career, Peter has helped shape and communicate the essence of highly successful consumer and business-to-business marketing campaigns targeted to women for brands including Degree, Kitchen-Aid, Sunsilk, Zellers and Dairy Farmers of Canada. tel. 416.960.5100 x 231