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Three out of four women would pay a little more for a product that saves them time and nearly half (48 percent) say they would pick a product that saves them time over money.
- May 26 2004

Working with Us  >  Our People  > Deborah Adams Home

Deborah Adams


Photo of Deborah Adams

The Pragmatist

[ a.k.a. Senior Vice President ]

As The Pragmatist, Deborah delivers the goods with inspired yet practical problem solving. Her 15 years of experience at Harbinger creating strategy, providing counsel and developing brand-building programs specifically for female-centric products, has provided her with a rich understanding of how to effectively infiltrate the ever-changing female culture. Working for clients such as Kraft, Braun and Dove’s Campaign for Real Beauty, have inspired her to develop programs that not only resonate with women today but leverage the power of creating female brand ambassadors for tomorrow.

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  Our Team:
Marilyn Short Jeff Weiss Deborah Adams Chris Gould
Erin Morra Peter Boyce Megan Matthews Brian Rosevear
Sarah Bush Nicole Paara Maggie Waymark Alison Mullen
Lynn Bessoudo Andrea Burmaster Hilary Lawton Jennifer Pyne
Ava Tsinman Kat Hattrem Lauren Lanys Krystin Lee
Lana Power Selina Lew Amy Lee Dominique Lee
Oleta Thomas

  The Bing Creative Team:
Lisa Valent Paul Dolenc Chris Brown Bianca Lazar
Harbinger is the marketing consulting and communications company focused on women.

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