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Did you know:
Canadian women have one of the highest labour force participation rates in the world, a rate that is converging with that of men.
- Statistics Canada

What We Do  >  Proprietary Process Home

Proprietary Process: Step Two


With a clear understanding of your brand's strong suits and weak points in appealing to the consumer, we develop a strategy to make the brand's connection to the consumer stronger and long-term.


The Harbinger Proprietary Process


Harbinger uses these brand-specific insights as well as a deep understanding of women as consumers to generate and filter Right Ideas that will increase consumer affinity to the brand.

Right Ideas go beyond tactics to reach the heart, mind and lifestyle of the female consumer.

Our plans are bold because we often go where you wouldn't have gone. But they work because they take you where your competition can't touch you.

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