About Harbinger
Harbinger is the marketing consultancy and communications company focused on women. Our broad and deep understanding of women and our proprietary processes and tools ensure we deliver the best strategic approach and strongest possible marketing programs to meet client objectives.The XX Factor: Harbinger's consumer insights that help marketers connect with women.
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Toys
Relevance of advertising as a source when obtaining information and opinions about products and services (by product category)
Source: The XX Factor: September 26, 2011
Tags: Advertising, Appliances, Automobiles, Baby Care Products, Clothing and Fashion, Cosmetics and Personal Care, Entertainment, Fashion Jewelry or Accessories, Financial Products and Services, Food and Beverages, Home Electronics, Home Furnishings, Restaurants, Toys, Travel and Leisure
Tags: Advertising, Appliances, Automobiles, Baby Care Products, Clothing and Fashion, Cosmetics and Personal Care, Entertainment, Fashion Jewelry or Accessories, Financial Products and Services, Food and Beverages, Home Electronics, Home Furnishings, Restaurants, Toys, Travel and Leisure
How Women Approach Toy Purchases
Topline analysis
- Finding the best quality and lowest price are the top reasons women seek information on toys
- New Moms are key to the category: more than three-quarters of New Moms seek out and share information/opinions on toys
- Along with New/Experienced Moms, the Me to We lifestage is a potential audience for toy marketers
Spreading the word online: % of women who write online reviews (by category)
Source: The XX Factor: November 12, 2010
Tags: Appliances, Automobiles, Baby Care Products, Clothing and Fashion, Cosmetics and Personal Care, Entertainment, Fashion Jewelry or Accessories, Financial Products and Services, Food and Beverages, Home Electronics, Home Furnishings, Restaurants, Toys, Travel and Leisure, Word of Mouth
Tags: Appliances, Automobiles, Baby Care Products, Clothing and Fashion, Cosmetics and Personal Care, Entertainment, Fashion Jewelry or Accessories, Financial Products and Services, Food and Beverages, Home Electronics, Home Furnishings, Restaurants, Toys, Travel and Leisure, Word of Mouth
% of Women Who Read Online Reviews (by Product Category)
Source: The XX Factor: October 15, 2010
Tags: Appliances, Automobiles, Baby Care Products, Clothing and Fashion, Cosmetics and Personal Care, Entertainment, Fashion Jewelry or Accessories, Financial Products and Services, Food and Beverages, Home Electronics, Home Furnishings, Restaurants, Toys, Travel and Leisure, Word of Mouth
Tags: Appliances, Automobiles, Baby Care Products, Clothing and Fashion, Cosmetics and Personal Care, Entertainment, Fashion Jewelry or Accessories, Financial Products and Services, Food and Beverages, Home Electronics, Home Furnishings, Restaurants, Toys, Travel and Leisure, Word of Mouth