About Harbinger
Harbinger is the marketing consultancy and communications company focused on women. Our broad and deep understanding of women and our proprietary processes and tools ensure we deliver the best strategic approach and strongest possible marketing programs to meet client objectives.The XX Factor: Harbinger's consumer insights that help marketers connect with women.
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Experienced Moms
Lifestage Focus: Experienced Moms and Back-to-School
Topline analysis
- Experienced Moms are confident shoppers: they are among the most likely of all lifestages to make product choices on their own without seeking other opinions.
- Experienced Moms use the web: they prefer web sites to face-to-face communications when seeking product information or opinions. More than 6 in 10 (65%) Experienced Moms read online reviews.
- Experiences matter: a positive experience with a product or company is the most powerful factor behind an Experienced Mom's decision to share information or opinions.
Lifestage Profile: Experienced Moms
Topline analysis
- Experienced Moms are most likely to rely on traditional forms of word-of-mouth (i.e. friends and family) when seeking or sharing information about products and services.
- When Experienced Moms consider what products and services to buy they are among the most likely lifestages to decide on their own without seeking other opinions.
- Experienced Moms are the most likely of all lifestages to read online reviews for Appliances and the most likely lifestage to write online reviews for Home Electronics, Food and Beverages, Home Furnishings and Automobiles.
