Topline analysis

• While findings for Cosmetics & Personal Care Products generally show that this category offers modest word-of-mouth potential, opportunities appear to increase among the Singleton and Me to We lifestages.
• Traditional sources of information and opinions (family and friends and newspaper/radio/TV advertising) are key for women researching this category.
• Interestingly, when women were asked what types of products or companies have compelled them to share their positive opinions with other women, skin and beauty care companies were most top of mind, suggesting opportunities for these brands/companies to make a lasting impression with women.