In addition to breaking down some of the walls shrouding true agency life, Harbinger also released its 2010 Forecast of five trends that will help shape marketing agencies:
- Progging - there will be a significant upswing in Progging or "blogging by PR/marketing professionals" as a form of work-life venting, except among Harbinger staff.
- Choco-storming - agency professionals will significantly increase chocolate consumption in a bid to brainstorm great ideas, except at Harbinger where both chocolate consumption and great ideas are already in abundance.
- Moniker envyism - in a Freudian-like development, agency staff at mid to high levels will be increasingly envious of industry colleagues with cool monikers such as The Puzzlemaster or The Sparkplug that celebrate one's unique talents. Fortunately, you can ease Moniker Envyism by visiting www.harbingerideas.com/hiring where you can generate your own future moniker.
- Lifestaging - Harbinger will continue its dogged exploration into the world of marketing to women, including the highly skilled science of defining audience needs and wants through Lifestage analysis or Lifestaging.
- Shop-propping - in an effort to support client health in the midst of an economic downturn, staff at marketing agencies will turn to shop-propping or propping up clients' sales through excessive purchases of their own clients' products and services, except where the excellent services of some agencies already achieve this effect.
Debunk another myth...
