About Harbinger
Harbinger is the marketing consultancy and communications company focused on women. Our broad and deep understanding of women and our proprietary processes and tools ensure we deliver the best strategic approach and strongest possible marketing programs to meet client objectives.Harbinger's Social Media Scorecard
What makes a marketing campaign rooted in Social Media effective and memorable? That's a pretty big question with many factors to consider.
We feel there are a few key principles that define any great program. Here they are.
1. Is it Simple?
- Straight forward program concept and call to action
- Easy for consumers to engage with the program and/or brand
2. Is it Honest?
- Brand's intentions are clear
- Clear and transparent about participant's relationship and vested interest in the brand and program (spokespeople, blogger panelists, brand voices on Twitter)
3. Is it Branded?
- Program is clearly tied to the brand it is supporting
- Easy to identify the brand responsible for the program and remember it later
4. Is it Social?
- Program taps into real, current and accepted social behavior, attitudes or ideas (doesn't interrupt consumers to broadcast a brand's thinly veiled ideals)
5. Is it Engaging?
- Sparks conversation, adds to or elevates a conversation, energizes a community, or sparks pass-along
6. Does it Connect?
- Program facilitates formation of long-term relationships or communities with passionate consumers, influencers and brand advocates
- Captures individual and community information for future efforts