About HarbingerHarbinger is the marketing consultancy and communications company focused on women. Our broad and deep understanding of women and our proprietary processes and tools ensure we deliver the best strategic approach and strongest possible marketing programs to meet client objectives.
Two propositions are at the core of the KitchenAid brand positioning: that KitchenAid is the brand of appliances for avid cooks; and that KitchenAid supports breast cancer research, a cause important to many KitchenAid consumers.
Two Web sites, designed by Harbinger, embody these propositions. The first, www.kitchensforcooks.ca, is home to the expert tips and information on cooking and kitchen design that avid cooks seek. The second, www.kitchenaid-cookforthecure.ca, provides information on the Cook for the Cure program, a way to raise money for breast cancer research simply by hosting a party or dinner.
View more Services case studies for KitchenAid:
Kitchen’s For Cooks Institute Kitchen Trend Report
(Media Relations / Publicity)
Harbinger developed the Kitchens for Cooks Institute Trend Report for KitchenAid appliances to communicate the brand’s leadership expertise in kitchens by providing continued access... More »
KitchenAid Cook for the Cure
In partnership with KitchenAid Canada, Harbinger developed and negotiated a national cause marketing program with the Canadian Breast Cancer Foundation. More »
KitchenAid Kitchens for Cooks Institute
In the home appliance market the need to make a deep and meaningful connection with the consumer on a personal level is paramount. More »