| With the re-launch of Suave into the hair-care market, media relations was a key part of the integrated program to credibly reach Moms and other women who were value conscious but unwilling to sacrifice performance. | ||||||||||||||||||||
| An integrated program of one-on-one education sessions with celebrity spokespeople in English and French. Targeted: beauty media, advertorials, tailored print and television promotions, on-going product placement, and community stories. The combination achieved a successful controlled and editorial media program. Each program element gave "Mom" practical and affordable beauty solutions for her every day life. |
|
|||||||||||||||||||
  Connecting with Women Our Services Client List   
|
|
||||||||||||||||||||
 |
|
||||||||||||||||||||
Talk to us
Print this page
